Marlborough - Reducing Harm in Private Settings  

The <I>Host Responsibility in Private Settings</I> campaign involved several activities over months, primarily targeting responsible alcohol consumption in private homes via suppliers of alcohol (off-licences) and media promotion.&nbsp; The purpose was to reduce harm associated with the misuse of alcohol in private settings.&nbsp; <BR><BR>Awareness-raising was done via:<UL><LI>newspaper and radio promotions and "advertorials"<LI>a Host Responsibility radio competition<LI>radio interviews<LI>distribution of Host Responsibility pamphlets and information to people buying alcohol to take home</LI></UL>The radio competition ran for a week, supported by newspaper and other radio promotions. Each morning&nbsp;strange sounds associated with Host Responsibility activities were played on air, while listeners tried to guess the sound.&nbsp; The caller who identified the sound correctly also needed to explain how the activity was associated with responsible hosting. The sounds included:<UL><LI>th

The Host Responsibility in Private Settings campaign involved several activities over months, primarily targeting responsible alcohol consumption in private homes via suppliers of alcohol (off-licences) and media promotion.  The purpose was to reduce harm associated with the misuse of alcohol in private settings. 

Awareness-raising was done via:

• newspaper and radio promotions and "advertorials"
• a Host Responsibility radio competition
• radio interviews
• distribution of Host Responsibility pamphlets and information to people buying alcohol to take home

The radio competition ran for a week, supported by newspaper and other radio promotions. Each morning strange sounds associated with Host Responsibility activities were played on air, while listeners tried to guess the sound.  The caller who identified the sound correctly also needed to explain how the activity was associated with responsible hosting. The sounds included:

• the squeaking of a divan - being folded out for guests to stay over
• shaking of car keys as they are hung on a key holder - not to be removed unless the driver was under the drinking limit
• buzzing of a fridge door open for too long - while non-alcohol drinks were being taken out
• a kettle boiling - to make a "cuppa"

The campaign's strength lay in its community-based collaborative nature, and demonstrated sharing of resources, time and skills to maximum effect. 

The response to the campaign from off-licenses was mixed. Although well distributed pamphlets delivered to off-licenses were not seen on display after the campaign.  Addressing this lack of enthusiasm became the basis of subsequent health promotion activities.