Using the standard drink icon

Need access to a Standard Drinks icon for an alcohol beverage label or for marketing or communications? 

A suite of Standard Drinks icons assets are available from Te Hiringa Hauora/Health Promotion Agency that includes:

  • print eps. files
  • web png. and svg. files
  • font file and licence
  • brand guidelines PDF.

It is free but there are brand guidelines that you will need to follow when using the icon. The guidelines provide information about correct usage of the Standard Drinks icon. 

How to access the Standard Drinks icon

Email your request to and include the following information:

  • name
  • email
  • contact phone number
  • organisation
  • reason for using the icon (eg, beverage label, alcohol-related resource etc)
  • which market the icon is being used for (eg, food and beverage, creative, film and TV, education, public health etc).

You will receive a reply email advising whether your request has been approved or declined within 5 business days.

If approved, the full suite of the Standard Drink icon assets will be emailed to you for your use.

NOTE: You must download the brand guidelines specifying how the logo/icon is to be displayed.

Further information

Labelling of Alcohol Beverages User Guide 2014 on Food Standards Australia New Zealand’s website.