About us

The Health Promotion Agency (HPA) is a Crown entity established under the New Zealand Public Health and Disability Amendment Act 2000 through the merger of the Alcohol Advisory Council (ALAC) and Health Sponsorship Council (HSC).

We have a Board that is appointed by the Minister of Health.

HPA has an overall statutory function to lead and support activities for the following purposes:

  • promoting health and wellbeing and encouraging healthy lifestyles
  • preventing disease, illness and injury
  • enabling environments that support health and wellbeing and healthy lifestyles
  • reducing personal, social and economic harm.

It also has the following alcohol-specific statutory functions:

  • giving advice and making recommendations to government, government agencies, industry, non-government bodies, communities, health professionals, and others on the sale, supply, consumption, misuse and harm of alcohol so far as those matters relate to HPA’s general functions
  • undertaking or working with others to research the use of alcohol in New Zealand, public attitudes towards alcohol, and problems associated with, or consequent on, the misuse of alcohol.

In delivering its alcohol-specific functions, HPA must only have regard to government policy if directed to do so by its responsible Minister. As a Crown agent under the Crown Entities Act 2004, HPA is required to give effect to government policy when direct by the responsible Minister for its work on other areas.

HPA’s alcohol-related work is funded from a levy on alcohol produced or imported for sale in New Zealand. Its work to reduce alcohol-related harm is comprehensive in its approach and includes work to fulfil its statutory functions to provide alcohol-related advice and research. The main areas of our alcohol work are: national marketing campaigns; provision of advice, resources and tools; support for community action on alcohol; and policy advice and research.

Go to HPA's main website - hpa.org.nz - for more information about HPA and its other work programme topics, such as mental health, tobacco control and nutrition and physical activity.